Calling vs AI scoring vs automated workflows
Based on each vendor's public pages. Where we could not confirm detail, we say so.
| Area | Sentra Sales | Close |
|---|---|---|
| Calling | Built-in browser dialler, recording and transcripts, UK number included. | Close lists calling, email and SMS inside its CRM, plus an AI agent (Chloe) that calls leads, qualifies and books. |
| AI call scoring | Every call scored against your Sales Playbook the moment it ends. | Close describes call summaries and action items. Scoring specifics were not confirmed on the page, so assess call scoring during evaluation. |
| Automated workflows | Follow-up drafts queued for rep review, plus lead routing by round robin, workload or territory. | Close describes pipeline management and follow-ups that are sent or queued for rep review. |
Where Sentra Sales differs
Scoring as a first-class step
In Sentra Sales scoring against a playbook is the centre of the post-call flow, and it informs the draft that follows.
Human-led by default
Drafts are written for the rep to review. Close offers reviewed follow-ups too, and also an autonomous calling agent. Decide which model fits your brand.
Lead routing rules
Incoming leads, including web forms, are distributed by round robin, workload or territory with hours and limits.
UK-focused onboarding
Setup and support are aimed at UK B2B teams.
What to check in your own evaluation
- If you want an AI agent making first-touch calls, look at Close's Chloe.
- If you want every human call scored to your methodology, test scoring in both trials.
- Check how each handles routing for your lead sources.
Questions
Does Close have call scoring?
We could not confirm call scoring specifics from Close's features page. Assess it during your evaluation rather than assuming either way.
Do both tools have built-in calling?
Yes. Both include calling in the CRM.
Sources (checked 2026-09-30)
Close features: https://www.close.com/featuresInformation is taken from public vendor pages and may change. Verify current details with each vendor.